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Web tracking is only offered
to clients who purchase hosting through our company.
Reaching Your Target
Market(s) - Our Audience
Baja Life Online's (BLO) banner advertising
program is the most cost-effective way to get
thousands of your prospective customers to your
site every month. We currently receive over 7
million visitors a month and our demographics
reflect that of the overall Internet users-young
to middle age consumers, educated and affluent.
Measuring Your Results
- Targeting, Tracking & Reporting
Get all the facts you need to have a successful
ad campaign with us. Full-featured reporting and
analysis quickly determines the effectiveness
of your online advertising campaign. Through customized
reports we can give you a variety of information
ranging from impressions to click rates by day
and by banner ad.
Where do web stats
fit on all this?
Let's say you put up a website but you're not
sure if you have the right content on your homepage.
You do get some business from the site, but it
could be better.
Should you change your content? Without actual
data and solid information it's all guesswork.
Try this - oh that didn't work. Try that - I got
more orders. Good! Let's put this on the site
- oh dear the sign-ups went down.
You have an idea why, but you aren't really sure.
You need to know.
What stats should
you be collecting?
The biggest pothole in this road is to make sure
the metrics you use are necessary and useful to
your business. It's not so much what you have,
but what you can do with it. You need to work
out what your objectives are and what metrics
you need.
A one size fits all is not possible in web metrics.
Knowing what you want to achieve, who your visitors
are likely to be, and what their objectives are
will lead you in the right direction.
Where are your site
visitors coming from?
The first number you need to know is how many
people are coming to your site. Most hosting companies
can give you basic metrics like this. Make sure
you're getting a figure for unique visitors and
not page views or hits.
The next important stat is ‘where did they
come from?’ In most programs this is the
referrer report. You want to know which search
engines are sending you traffic and which other
websites have a link that sends people to your
site.
You also need to know what search terms brought
traffic to you. Look for a ‘search terms’
section for this information. Search phrases are
more helpful than search words.
When you have a report that tells you what search
terms are producing the highest rate of traffic
from search engines, you can adjust your keywords
and your content so that you get more and more
visitors coming in on those terms. You can also
track which keywords are producing the highest
number of visitors reaching your goal pages and
taking that all important revenue producing click.
Visitor Behavior
Now we get into visitor behavior - what they actually
do once they are on the website.
Behaviour has always been considered the best
way to predict future actions. You can work out
how to improve your website to better meet your
customer's needs if you can find out:
• What they're doing
• How they behave and how they buy
• Where they click in a website
• What content they read
• What they click on
• Which links they follow
Finding a software program that can actively
track your visitor's click path on the site is
the only way to do this. Baja Life Online offers
monthly Web statisical Reports included in your
hosting plan.
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