The Web audience is a highly desirable one and with the latest estimates counting 88 percent of US residents online, you're reaching the cream of the crop. According to a recent Business Week report, over 60 percent of the Web audience makes over US$100,000 a year. Simply put, there is no more cost effective way to reach your target audience than through the Web. Never before has there been an advertising tool with as much power to connect you with your client as the Web. Internet advertising sales soared 35% last year to $16.9 billion in the US as marketers accelerated their pursuit of website audiences. Today, over 380 million users are logging onto the Internet to gather information and shop for goods and services. Online ads offer an almost overwhelming array of tracking opportunities allowing you to track on a daily basis which ads are getting great response and which are stiffing. Online advertising offers you the chance to microtarget your client and analyze the effectiveness of your advertising message, thereby squeezing the most bang out of your advertising buck.

What are you selling?
Are you trying to drive traffic to your site, to sell your product directly through the ads you run, or just to generate awareness about your company, product or Web site? The good news is that you can do all of these on the Web - often at the same time!

Branding and Awareness
Whether you're launching a new service or just trying to increase an existing product's visibility among your target audience, you can do it on the Web. An MB interactive study done for the Internet Advertising Bureau shows that users who have viewed your banner are extremely likely to come away remembering it, often positively.

Direct Response
This is another of the Web's major strengths. Whether it's sales, leads, or raw traffic you're looking for, it's fairly easy to get hard numbers quickly on any of these from your Web campaign and to calculate the return on your advertising investment. And because the Web works for branding, you're getting an added benefit even before the user clicks on your ad!

Top of Page