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Client:
La Paz Tourism Bureau
Challenge:
Client needed a cost-effective update to their image in order
to compete with other destination cities in Baja, such as Cabo San
Lucas.
Solution:
First, a colorful new logo was created capturing the rich
culture and flavor of La Paz. Then we launched a full-strength
integrated marketing campaign projecting the city as a premier adventure
destination offering natural attractions that appeal to the senses
Marketing Solution
Identity
Literature
Advertising
Web Site
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